Daily second cleanse · 5 types of hyaluronic acid
Wash without the tight feeling
Balm-to-milk cleanse – lifts makeup & SPF, never strips
Melt away everything. Keep your barrier intact
Barrier-first skincare for tight, dry, easily irritated skin
Healthy barrier. Then everything else.
Retinol 0.1%, buffered with 6 types of hyaluronic acid
Finally, powerful actives your skin can handle
Your routine, simplified
Find your ritual
Answer five quick questions to build a simple routine around your skin.
The barrier-first routine
Best Sellers
Why SOBAE
- Never tested on animals
- Korean-formulated
- Barrier-first by design
- Free UK shipping over £35
The Complete Ritual
Four essentials.Your fifth is on us.
Get the complete four-step ritual for £100, then choose one of the same four products as a complimentary full-size fifth.
No code required. Items already in your bag stay unchanged.
The complete ritual
Four steps. No guesswork.
Move through the ritual in order, or start with the step your skin needs now.
01 Melt
Step one · Melt
Melt the day away
The first cleanse: a balm that melts into a milk and lifts away makeup, SPF and the day’s grime with shea, olive and argan oils. It rinses clean and never leaves skin tight.
02 Cleanse
Step two · Cleanse
Wash without the tight feeling
A gentle foam that lifts the day off while 5 types of hyaluronic acid put water back — clean and comfortable, never tight.
03 Treat
Step three · Treat
Strong actives, kind to your barrier
Our 0.1% retinol is buffered with 6 types of hyaluronic acid, so skin looks smoother and firmer over time while staying cushioned and comfortable — never stripped.
04 Seal
Step four · Seal
Lock in the calm
The last step. It seals water in, so skin stays soft, calm and settled.
5 ceramides · niacinamide · squalane · no added fragrance.
From the community
Real skin, in motion
Barrier-first moments, shared by the SOBAE community.
Before you choose
Questions, answered
Short, honest answers — so you can choose with confidence.
Will SOBAE make my skin worse, like the last thing did?
Built barrier-first and gentle — to calm and rebuild, not strip. No purge, no peel. Start slow, patch test, and let your skin set the pace.
I tried retinol and it burned. Why is yours different?
Ours is a gentle 0.1% retinol, buffered with 6 types of hyaluronic acid — low and cushioned, not high and harsh. Bring it in once your skin feels calm, a couple of nights a week, with sunscreen by day.
Where do I start if my skin feels tight or reactive?
The Daily Moisturizing Cream — our barrier hero: 5 ceramides, niacinamide and squalane, no added fragrance. Add the Foaming Cleanser for a gentle daily cleanse, and bring in the Retinol Serum only once skin feels calm.
Which products have no added fragrance?
Only the Daily Moisturizing Cream. The Cleansing Balm, Foaming Cleanser and Retinol Serum contain fragrance — we tell you plainly, so patch test if you’re reactive.
Can I use SOBAE with my other actives?
Yes. Introduce one active at a time, layer from lightest to richest, and pause anything that stings. Patch test anything new.
Is this another 10-step routine?
No — four steps: melt, cleanse, treat, seal. That’s the whole ritual, and you can start with just one.
Ready for the full routine? Complete ritual & choose gift →